It’s a great feeling seeing your business in the press and through our media profiling services we’ll help put you there.
Using our combined 30 years’ experience, the LEC team helps clients to raise and maintain a profile among regional and trade publications.
HOW DOES IT WORK?
We offer bespoke support to ensure each company we work with, regardless of size or sector, walks away happy – we know recommendation is the best form of advertising. We don’t work to templates and formulas, but here’s a typical example of the process we follow.
GETTING TO KNOW YOU
We’ll sit down with you to get an understanding of your business, strategic objectives, target audience/s and what you want to say. We appreciate that different audiences require different messages so our approach isn’t ‘one size fits all’ – that’s why fully understanding every client is always our starting point.
HELPING YOU TELL YOUR STORY
Once we’ve agreed on the approach, we’ll then pull together a communications plan outlining suggested activity. This could be a press release, a feature or lining up an interview with a journalist. We’ll then write the release or feature or help you plan for your interview and provide the interviewer with background information.
GETTING THE COVERAGE
Depending on the message, we’ll liaise with our extensive media contacts to guarantee the best coverage for your business. We have a proven track record in securing extensive media exposure for our clients, whether that’s blanket coverage or an individually sourced feature with a specific publication or website.
SHARING AND CARING
Our work doesn’t end when the coverage comes in. We’ll gather together all coverage and share it with you along with a coverage report. We also fully appreciate the power of social media so we will utilise the platforms at our disposal to ensure maximum exposure for your brand.